Fred Joyal made the leap from being an advertising copywriter to starting 1-800-DENTIST with a good friend of his. Together they built a company that grew to $50 million annually. The endless challenges they faced in expanding the business led to the simple philosophy, “Let’s just make survivable mistakes.”

There were times when the whole business seemed at risk, and what saved it time and time again were the relationships developed over the years, whether it was with bankers, alliance partners or just friends who stepped up with a quick loan.

Their most effective overall strategy was to grow people in every position. Many VPs had started in the call center. It was a culture of learning and support, and it ran for 25 years before Google and other forces shrunk it to almost nothing.

After several years of consulting, Fred recently accepted a CEO position with a startup. Because once was not enough!

MORE INFO: FredJoyal.com

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Lily’s Story: My Trust Manifesto

Dr. Raj Anand is a retired cardiology specialist with over 60+ years’ experience in the medical field. Yes, you heard that right, he is 87 years old.

Raj is also a healthcare author, focused on equipping readers to make the right decisions regarding their health. His latest book ‘Healthy Diet and Mindfulness to Prevent Coronary Heart Disease’ educates readers on how to make healthy choices to avoid disease. Tune in to listen to his wisdom and feel his love as he shares his life story.

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Jason Greer is the author of Bias, Racism, & the Brain and the founder of Greer Consulting, the #1 firm that does diversity training for startups, Fortune 500 companies as well as government agencies.

The truth is that most diversity-training programs fail. 

On the other hand, if they are done right, they can reduce turnover rate by as much as 40% and increase your employee satisfaction scores by 30%. The best part? The bottom line is also increased. 

More Info: Greer Consulting

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In the early 2000s, John Lefebvre co-founded Neteller, an online payment company that was listed on the London Stock Exchange, with a market capitalization of over $2 billion.

Neteller ran into legal troubles in 2007 and John lost close to $500 million earned from the company, went to jail, and had to restart his life again in his mid-50s.

John is currently a writer and climate change activist. He has written two books, All’s Well: Where Thou Art Earth and Why and Good with Money: A Rich Guy’s Guide to Gaining Everything by Losing it All.

He is also the co-founder of the DeSmogBlog.com group of blogs, which focus on exposing misinformation about global warming.

More Info: JohnLefebvre.com

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“Every step on the journey from expert to executive leads away from your craft. This sentiment is easier to grasp than embrace; and neither grasping nor embracing it is a requirement for reaching the rank, responsibilities, or rewards of an executive.” – wow, a powerful start to an impactful book. 

Today’s guest, Edward. E. Tyson is a former strategy executive and Marine turned executive coach and organizational consultant. He is also the CEO of PerSynergy Consulting and the best-selling author of From Expert to Executive: Mastering the ABCs SOPs of Leading – the book I just read from moments ago. From Expert to Executive is a business fable about the transition from subject matter expert to enterprise leader. More than just a story about some struggling scientists at a biotech firm, it introduces Ed’s LeadershipSOPs framework and methodology which encourages leaders to develop and deploy personal standard operating procedures for structuring, operating, and perfecting their communities of effort.

Before founding PerSynergy nearly 10 years ago, Ed accumulated 20 years of leadership experience in a range of military, non-profit, private, and publicly traded organizations. He received his bachelor’s degree in philosophy from Pennsylvania State University, and earned his master’s degree in adult organizational development from Temple University.

Ed was born in Camp Hill, Pennsylvania but now resides by the sea in San Clemente, California with his wife and the youngest of his two sons.

More Info: PerSynergy

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With a decade of experience working in team operations in the corporate world, working in some of the most influential companies across tech and finance including Google, Microsoft, Apple, and Bank of America – Lia Garvin has seen what it takes to create high performing teams, and what gets in the way.

As the workplace continues to change at a rapid pace, a new generation enters the workforce, we face a looming recession, and we navigate hybrid and distributed work, you might be wondering, “how do I setup my team for lasting success?

That’s where Lia comes in… 

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